Good morning, Escondido.

The Paper increased its readership from 4,000 to 30,000 by adding fun features like Chuckles—its joke section—and sharing uplifting local news.

The 86-year-old owner, lyle e. davis, who bought the paper 26 years ago, also started a youth group to help keep kids away from gangs.

Scientists at the Scripps Institution of Oceanography are studying why kelp beds near our coast are disappearing and will share more details as their research continues — their work may help solve California's kelp crisis.

At Wednesday night’s council meeting, Escondido City Council approved a lease with The Vine Institute to create the AgX Regional Innovation Hub on city property that will support an agricultural technology center and new local jobs.

Mayor Dane White said agricultural businesses built the city and he expects the partnership with The Vine Institute and the University of California Agriculture and Natural Resources to boost the local economy + lead to additional business opportunities.

San Diego FC will face Nashville Soccer Club tonight at Snapdragon Stadium as it aims to hold the top spot in the Western Conference.

The match comes amid struggles with injuries and player departures — providing a chance for less experienced players to step in.

Marisela Concert

6-9 p.m. — Pala Casino Spa Resort — Tickets available — Experience the enchanting sounds of Marisela, a celebrated figure in pop music since the 1980s.

Paint & Sip Experience

11:30 a.m. — Kettle On Grand — Beverage included — Unleash your inner artist while painting with friends in a creative atmosphere.

Debuts: Contemporary Ballet Show

7:30-10:30 p.m. — California Center for the Arts, Escondido — Ticket info TBA — Experience captivating world premieres from notable choreographers in a groundbreaking ballet presentation.

The Mamas and Papas Experience

7-8:30 p.m. — The Grand | Ritz Theater — Ticketed event — Relive the flower power era with music from The Mamas & The Papas and other iconic songs.